Are Your Metaphors Keeping You Down or Lifting You Up
How’s it going?
Is your team moving forward?
Or are they stuck, or even worse, headed in the wrong direction?
Did you notice that each of the above questions contained a metaphor related to navigating through space?
In her amazing book Mind in Motion, Barbara Tversky argues that the human mind evolved to help us move through the world, in a very literal sense.
It’s optimized to help us chase rewards (food, shelter, sex, etc.) and avoid punishments (danger, pain, discomfort, dog poo on the grass, et…